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New Dating & Personals Channel on MSN

online dating site Match.com, a leading provider of online dating content, announced today an extension of its existing relationship with the MSN network of Internet services, the world's leading online destination. Match.com will power the updated Dating & Personals channel on MSN, offering an improved user experience and allowing for greater personalization in the future. Match.com will also provide a broader, more comprehensive range of content for sub-channels such as Tips for Women, Tips for Men, Love Over 40 and Gay & Lesbian.

With more contextually placed search options throughout the MSN network, the new customized Dating & Personals channel gets MSN users into the dating game quickly and efficiently. The updated channel features more relevant content, more interactive elements and showcases Match.com's many ways to connect, including video, voice and wireless products.

"This renewed alliance highlights MSN and Match.com's commitment to continue their joint development of services to meet the needs of MSN network users," said Tim Sullivan, president, Match.com. "As a recognized resource on dating and relationships, Match.com will provide MSN users the most current information and perspectives on being single and dating today, along with access to a global network of more than 9 million members."

"We are pleased to build on our existing relationship with Match.com to deliver to MSN consumers useful and interactive content that is relevant to their personal life," said Yusuf Mehdi, corporate vice president for MSN at Microsoft. "Through offering greater personalization options, interesting and relevant content, and easy access from any device, the Dating & Personals channel on MSN will provide consumers with fun resources from the leading online dating service."

As part of the expanded site integration, the MSN Alerts technology will be included into the Match.com experience for MSN users. This technology will allow MSN users to receive an SMS, wireless or email alert when they receive a "Wink" or an email from a Match.com member.

Full credit for story goes to: Yahoo News